Fingerprint
Dive into the research topics of 'Managerial levers of market-shaping strategies: An abductive inquiry'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Managerial levers of market-shaping strategies: An abductive inquiry
Kaj Storbacka*, Suvi Nenonen
*Corresponding author for this work
Research output: Contribution to journal › Article › Scientific › peer-review
2
Citations
(Scopus)