Managerial Sensemaking in Business Marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsJohanna Gummerus, Catharina von Koskull
Number of pages13
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
Pages295-307
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Strandvik, T., & Holmlund, M. (2015). Managerial Sensemaking in Business Marketing. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School: Service Marketing and Management for the Future (pp. 295-307). Hanken School of Economics. http://hdl.handle.net/10138/156531