Managers’ Mental Maps of Customer Relationships in Change

Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publication8th NoRD, Nordic Workshop on Relationship Dynamics
EditorsDebbie Harrison
Number of pages14
PublisherBI Norwegian Business School
Publication date2014
Publication statusPublished - 2014
MoE publication typeB3 Article in conference proceedings
Event8th Nordic Workshop on Relationship Dynamics (NoRD) - Oslo, Oslo, Norway
Duration: 15.10.201417.10.2014
Conference number: 8

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Holmlund, M., Strandvik, T., & Lähteenmäki, I. (2014). Managers’ Mental Maps of Customer Relationships in Change. In D. Harrison (Ed.), 8th NoRD, Nordic Workshop on Relationship Dynamics BI Norwegian Business School.