Managers’ Mental Maps of Customer Relationships in Change

Maria Holmlund; Tore Strandvik; Ilkka Lähteenmäki

Managers’ Mental Maps of Customer Relationships in Change

Maria Holmlund, Tore Strandvik, Ilkka Lähteenmäki

Marketing, Helsinki

University of Oulu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	8th NoRD, Nordic Workshop on Relationship Dynamics
Editors	Debbie Harrison
Number of pages	14
Publisher	BI Norwegian Business School
Publication date	2014
Publication status	Published - 2014
MoE publication type	B3 Article in conference proceedings
Event	8th Nordic Workshop on Relationship Dynamics (NoRD) - Oslo, Oslo, Norway Duration: 15.10.2014 → 17.10.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

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Cite this

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title = "Managers{\textquoteright} Mental Maps of Customer Relationships in Change",

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T2 - 8th Nordic Workshop on Relationship Dynamics (NoRD)

Y2 - 15 October 2014 through 17 October 2014

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