Original language | English |
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Title of host publication | 47th EMAC Annual Conference |
Publication date | 2018 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 47th Annual Conference of the European Marketing Academy (EMAC) - Glasgow, United Kingdom Duration: 29.05.2018 → 01.06.2018 Conference number: 47 |
Keywords
- 512 Business and Management