Managing Customer Lifetime Value in the Russian Telecommunications Industry

Kristina Kostina, Johanna Frösén

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication47th EMAC Annual Conference
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event47th Annual Conference of the European Marketing Academy (EMAC) - Glasgow, United Kingdom
Duration: 29.05.201801.06.2018
Conference number: 47


  • 512 Business and Management

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