Managing Customer Lifetime Value in the Russian Telecommunications Industry

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	47th EMAC Annual Conference
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	47th Annual Conference of the European Marketing Academy (EMAC) - Glasgow, United Kingdom Duration: 29.05.2018 → 01.06.2018 Conference number: 47

Keywords

@inproceedings{ca9c62aae4b942349daa3bb0915e19f9,

title = "Managing Customer Lifetime Value in the Russian Telecommunications Industry",

keywords = "512 Business and Management",

author = "Kristina Kostina and Johanna Fr{\"o}s{\'e}n",

year = "2018",

language = "English",

booktitle = "47th EMAC Annual Conference",

note = "47th Annual Conference of the European Marketing Academy (EMAC), EMAC ; Conference date: 29-05-2018 Through 01-06-2018",

}

TY - GEN

T1 - Managing Customer Lifetime Value in the Russian Telecommunications Industry

AU - Kostina, Kristina

AU - Frösén, Johanna

N1 - Conference code: 47

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - http://47th Annual Conference of the European Marketing Academy

M3 - Conference contribution

BT - 47th EMAC Annual Conference

T2 - 47th Annual Conference of the European Marketing Academy (EMAC)

Y2 - 29 May 2018 through 1 June 2018

ER -