Managing customer relationships for profit: The dynamics of relationship quality

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673 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Service Industry Management
Volume	5
Issue number	5
Pages (from-to)	21-38
Number of pages	18
ISSN	0958-4233
DOIs	https://doi.org/10.1108/09564239410074358
Publication status	Published - 1994
MoE publication type	A1 Journal article - refereed

Keywords

@article{82d00175d5b949e5bed25c76f4d29e0f,

title = "Managing customer relationships for profit: The dynamics of relationship quality",

keywords = "512 Business and Management",

author = "Kaj Storbacka and Tore Strandvik and Christian Gr{\"o}nroos",

year = "1994",

doi = "10.1108/09564239410074358",

language = "English",

volume = "5",

pages = "21--38",

journal = "International Journal of Service Industry Management",

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}

TY - JOUR

T1 - Managing customer relationships for profit: The dynamics of relationship quality

AU - Storbacka, Kaj

AU - Strandvik, Tore

AU - Grönroos, Christian

PY - 1994

Y1 - 1994

KW - 512 Business and Management

U2 - 10.1108/09564239410074358

DO - 10.1108/09564239410074358

M3 - Article

SN - 0958-4233

VL - 5

SP - 21

EP - 38

JO - International Journal of Service Industry Management

JF - International Journal of Service Industry Management

IS - 5

ER -