Managing industrial service offerings in global business markets

Christian Kowalkowski; Daniel Kindstrom; Per-Olof Brehmer

doi:10.1108/08858621111115903

Managing industrial service offerings in global business markets

Christian Kowalkowski, Daniel Kindstrom, Per-Olof Brehmer

Marketing, Helsinki

Linköping University

Research output: Contribution to journal › Article › Scientific › peer-review

69 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business & Industrial Marketing
Volume	26
Issue number	3
Pages (from-to)	181-192
Number of pages	12
ISSN	0885-8624
DOIs	https://doi.org/10.1108/08858621111115903
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

Industrial services
Multinational companies
International business
Service systems
INTERORGANIZATIONAL NETWORK
MULTINATIONAL COMPANIES
ORGANIZATIONS
TRANSITION
STRATEGIES
INNOVATION
PRODUCT
ENTRY
FIRMS
CAPABILITIES
512 Business and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/08858621111115903

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Cite this

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keywords = "Industrial services, Multinational companies, International business, Service systems, INTERORGANIZATIONAL NETWORK, MULTINATIONAL COMPANIES, ORGANIZATIONS, TRANSITION, STRATEGIES, INNOVATION, PRODUCT, ENTRY, FIRMS, CAPABILITIES, 512 Business and Management",

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KW - ORGANIZATIONS

KW - TRANSITION

KW - STRATEGIES

KW - INNOVATION

KW - PRODUCT

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KW - FIRMS

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