Managing industrial service offerings in global business markets

Christian Kowalkowski, Daniel Kindstrom, Per-Olof Brehmer

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume26
Issue number3
Pages (from-to)181-192
Number of pages12
ISSN0885-8624
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Industrial services
  • Multinational companies
  • International business
  • Service systems
  • INTERORGANIZATIONAL NETWORK
  • MULTINATIONAL COMPANIES
  • ORGANIZATIONS
  • TRANSITION
  • STRATEGIES
  • INNOVATION
  • PRODUCT
  • ENTRY
  • FIRMS
  • CAPABILITIES
  • 512 Business and Management

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