Mapping the "roots" of the consumer's image-in-use of companies

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Product and Brand Management
Volume19
Issue number6
Pages (from-to)423-431
Number of pages9
ISSN1061-0421
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2010

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