Mapping the "roots" of the consumer's image-in-use of companies

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Product and Brand Management
Volume	19
Issue number	6
Pages (from-to)	423-431
Number of pages	9
ISSN	1061-0421
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{5504d7c3b0f441a894f55985983a769b,

title = "Mapping the {"}roots{"} of the consumer's image-in-use of companies",

keywords = "KOTA2010",

author = "Anne Rindell and Bo Edvardsson and Tore Strandvik",

year = "2010",

language = "English",

volume = "19",

pages = "423--431",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "6",

}