Market bifurcations in board sports: How consumers shape markets through boundary work

Carlos Diaz Ruiz^*, Marian Makkar

^*Corresponding author for this work

Marketing, Vaasa

Research output: Contribution to journal › Article › Scientific › peer-review

1 Oral presentation

1 results
- Title
- Start date(ascending)

Bifurcations: Conceptualising adjacent markets through boundary objects
Carlos Diaz Ruiz (Speaker) & Marian Makkar (Speaker)
02.12.2019
Activity: Talk or presentation › Oral presentation

File