Market innovations: Renewal of traditional industrial networks

Suvi Nenonen; Kristian Möller; Kaj Storbacka

Market innovations: Renewal of traditional industrial networks

Suvi Nenonen, Kristian Möller, Kaj Storbacka

Marketing, Helsinki

University of Auckland

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Market innovations: Renewal of traditional industrial networks
Publication date	2013
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	2013 Industrial marketing and purchasing group (IMP) Conference: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Atlanta, Atlanta, GA, United States Duration: 30.08.2013 → 02.09.2013 Conference number: 29

Keywords

512 Business and Management
KOTA2013

Access to Document

http://www.impgroup.org/paper_view.php?viewPaper=8058

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Cite this

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title = "Market innovations: Renewal of traditional industrial networks",

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note = " Volume: Proceeding volume: ; 2013 Industrial marketing and purchasing group (IMP) Conference : Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, IMP ; Conference date: 30-08-2013 Through 02-09-2013",

year = "2013",

language = "English",

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AU - Storbacka, Kaj

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KW - 512 Business and Management

KW - KOTA2013

M3 - Conference contribution

BT - Market innovations: Renewal of traditional industrial networks

T2 - 2013 Industrial marketing and purchasing group (IMP) Conference

Y2 - 30 August 2013 through 2 September 2013

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