Market Representations in Action: Foundations for the Performativity of Representations in Marketing

Carlos Diaz Ruiz

Research output: ThesisDoctoral ThesisCollection of Articles

Original languageEnglish
Place of PublicationHelsinki
Publisher
Print ISBNs978-952-232-239-5
Electronic ISBNs978-952-232-240-1
Publication statusPublished - 2014
MoE publication typeG5 Doctoral dissertation (article)

Keywords

  • 512 Business and Management
  • KOTA2014

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