Market Segmentation

Carlos Diaz Ruiz

doi:10.4337/9781803926278.ch60

Market Segmentation

Carlos Diaz Ruiz

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Abstract

This is the definition of ‘Market Segmentation’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Number of pages	3
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication date	2024
Pages	195-197
ISBN (Print)	978-1-80392-626-1
ISBN (Electronic)	978-1-80392-627-8
DOIs	https://doi.org/10.4337/9781803926278.ch60
Publication status	Published - 2024
MoE publication type	D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

512 Business and Management

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10.4337/9781803926278.ch60

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Market Segmentation

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