| Original language | English |
|---|---|
| Title of host publication | Oxford Bibliographies in Marketing |
| Editors | Shrihari Sridhar |
| Publisher | Oxford University Press |
| ISBN (Electronic) | 9780197791110 |
| Publication status | Accepted/In press - 16.09.2025 |
| MoE publication type | A3 Book chapter |
Keywords
- Business, Markets and Societal Dynamics
- market shaping
- market practices
- market systems dynamics