Marketing Analytics as an Organizational Capability: Assessment of Performance Implications

Jukka Luoma, Johanna Frösén, Matti Jaakkola

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings


  • 512 Business and Management

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