Marketing Analytics as an Organizational Capability: Assessment of Performance Implications

Jukka Luoma, Johanna Frösén, Matti Jaakkola

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings

Keywords

@inproceedings{ffe5431729de4731bfee32735ebc75a2,

title = "Marketing Analytics as an Organizational Capability: Assessment of Performance Implications ",

keywords = "512 Business and Management",

author = "Jukka Luoma and Johanna Fr{\"o}s{\'e}n and Matti Jaakkola",

year = "2018",

language = "English",

booktitle = "2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018",

}

TY - GEN

T1 - Marketing Analytics as an Organizational Capability

T2 - Assessment of Performance Implications

AU - Luoma, Jukka

AU - Frösén, Johanna

AU - Jaakkola, Matti

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - https://www.ams-web.org/event/2018AC

M3 - Conference contribution

BT - 2018 46th Academy of Marketing Science annual conference (AMS), New Orleans, May 22-25, 2018

ER -