Marketing and Neo-Liberal Governmentality at the BoP

Sammy Bonsu, Pia Polsa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBeyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010
EditorsOlav Sorensen, John Kuada, Nguyen van Nam, Detlev Zwick
Number of pages2
Place of PublicationHanoi
Publication date2010
Pages122-123
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Viet Nam
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Bonsu, S., & Polsa, P. (2010). Marketing and Neo-Liberal Governmentality at the BoP. In O. Sorensen, J. Kuada, N. van Nam, & D. Zwick (Eds.), Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010 (pp. 122-123).