Marketing and Neo-Liberal Governmentality at the BoP

Sammy Bonsu; Pia Polsa

Marketing and Neo-Liberal Governmentality at the BoP

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010
Editors	Olav Sorensen, John Kuada, Nguyen van Nam, Detlev Zwick
Number of pages	2
Place of Publication	Hanoi
Publication date	2010
Pages	122-123
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , Viet Nam Duration: 01.01.1800 → …

Keywords

KOTA2010

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title = "Marketing and Neo-Liberal Governmentality at the BoP",

keywords = "KOTA2010",

author = "Sammy Bonsu and Pia Polsa",

note = "Abstract published Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

pages = "122--123",

editor = "Olav Sorensen and John Kuada and {van Nam}, Nguyen and Detlev Zwick",

booktitle = "Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010",

}

Marketing and Neo-Liberal Governmentality at the BoP. / Bonsu, Sammy; Polsa, Pia.
Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010. ed. / Olav Sorensen; John Kuada; Nguyen van Nam; Detlev Zwick. Hanoi, 2010. p. 122-123.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Marketing and Neo-Liberal Governmentality at the BoP

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AU - Polsa, Pia

N1 - Abstract published Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

SP - 122

EP - 123

BT - Beyond Global Markets 11th ISMD International Conference, January 5, 2010 – January 8, 2010

A2 - Sorensen, Olav

A2 - Kuada, John

A2 - van Nam, Nguyen

A2 - Zwick, Detlev

CY - Hanoi

T2 - Unknown host publication

Y2 - 1 January 1800

ER -