Marketing and supply chain coordination and intelligence quality : A product innovation performance perspective

Rana Mostaghel, Pejvak Oghazi*, Pankaj C. Patel, Vinit Parida, Magnus Hultman

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

Abstract

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume101
Pages (from-to)597-606
Number of pages10
ISSN0148-2963
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • market intelligence quality
  • supply-chain
  • coordination
  • Sweden

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