Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Helsinki
Publisher	Hanken School of Economics
Number of pages	37
ISBN (Print)	978-952-232-061-2
Publication status	Published - 2009
MoE publication type	D4 Published development or research report or study

Name	Hanken School of Economics Working Papers
Publisher	Hanken School of Economics
No.	542
ISSN (Print)	0357-4598

Access to Document

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title = "Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications",

author = "Christian Gr{\"o}nroos and Annika Ravald",

year = "2009",

language = "English",

isbn = "978-952-232-061-2",

series = "Hanken School of Economics Working Papers",

publisher = "Hanken School of Economics",

number = "542",

address = "Finland",

}

TY - BOOK

T1 - Marketing and the Logic of Service

T2 - Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

AU - Grönroos, Christian

AU - Ravald, Annika

PY - 2009

Y1 - 2009

M3 - Commissioned report

SN - 978-952-232-061-2

T3 - Hanken School of Economics Working Papers

BT - Marketing and the Logic of Service

PB - Hanken School of Economics

CY - Helsinki

ER -