Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Per Skålén*, Bernard Cova, Johanna Gummerus, Antti Sihvonen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Fingerprint

Dive into the research topics of 'Marketing-as-practice: A framework and research agenda for value-creating marketing activity'. Together they form a unique fingerprint.

Social Sciences

Mathematics