@inbook{4e9c143be95245b2a6847507ac97b562,
title = "Marketing as Practice",
author = "Per Sk{\aa}l{\'e}n and Bernard Cova and Johanna Gummerus and Antti Sihvonen",
year = "2025",
month = dec,
day = "25",
language = "English",
isbn = "9781035315956",
series = "Elgar Encyclopedias in Business and Management",
publisher = "Edward Elgar",
editor = "Benjamin Grossman-Hensel and Jarzabkowski, \{Paula \} and Kratochvil, \{ Renate\} and \{ Seidl\}, \{ David\} and Paul Spee and \{ Whittington\}, \{ Richard\}",
booktitle = "Elgar Encyclopedia of Strategy as Practice",
address = "United Kingdom",
}