Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Mike Saren, Tracy Harwood, Janet Ward, Alladi Venkatesh

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume29
Issue number13-14
Pages (from-to)1435-1442
ISSN0267-257X
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013

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