Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Mike Saren; Tracy Harwood; Janet Ward; Alladi Venkatesh

doi:10.1080/0267257X.2013.833776

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Mike Saren, Tracy Harwood, Janet Ward, Alladi Venkatesh

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

22 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	29
Issue number	13-14
Pages (from-to)	1435-1442
ISSN	0267-257X
DOIs	https://doi.org/10.1080/0267257X.2013.833776
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2013

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10.1080/0267257X.2013.833776

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Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

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