Marketing in micro firms: A methodology for finding out what it really is

Peter Björk, Karolina Wägar, Annika Ravald

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the 35th EMAC conference
Publication date2006
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings
Event35th EMAC conference - Athens, Greece
Duration: 23.05.200626.05.2006

Cite this

Björk, P., Wägar, K., & Ravald, A. (2006). Marketing in micro firms: A methodology for finding out what it really is. In Proceedings of the 35th EMAC conference