Marketing performance assessment systems and the business context

Johanna Frösén*, Henrikki Tikkanen, Matti Jaakkola, Antti Vassinen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Marketing performance assessment systems and the business context'. Together they form a unique fingerprint.

Business & Economics