| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Australasian Marketing Journal |
| Volume | 24 |
| Issue number | 3 |
| Pages (from-to) | 252-253 |
| ISSN | 1441-3582 |
| DOIs | |
| Publication status | Published - 24.08.2016 |
| MoE publication type | B1 Journal article |
Keywords
- 512 Business and Management