Marketing Through the Eyes of Senior Management: Insights from Fortune 500 Reporting

Johanna Frösén, David Stewart

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

1 Finished

1 results

Finished

Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösén, J. & Stewart, D.
Liikesivistysrahasto
01.01.2018 → 31.12.2018
Project: Externally funded project