Marketing through the eyes of senior management: Insights from Fortune 500 reporting

Johanna Frösén^*, David W. Stewart

^*Corresponding author for this work

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

1 Citation (Scopus)

1 results

Finished
Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösén, J. (Contact person) & Stewart, D. (Working partner)
Liikesivistysrahasto
01.01.2018 → 31.12.2018
Project: Externally funded project