Marketing through the eyes of senior management: Insights from Fortune 500 reporting

Johanna Frösén^*, David W. Stewart

^*Corresponding author for this work

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

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Reporting Marketing Performance: Exploring Practices of Leading Firms
Frösén, J. & Stewart, D.
Liikesivistysrahasto
01.01.2018 → 31.12.2018
Project: Externally funded project