Markets as configurations

Kaj Storbacka, Suvi Nenonen

Research output: Contribution to journalArticleScientificpeer-review

70 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume45
Issue number1/2
Pages (from-to)241-258
Number of pages18
ISSN0309-0566
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Markets
  • Supply and demand
  • Pricing
  • SERVICE-DOMINANT LOGIC
  • VALUE CREATION
  • AS-NETWORKS
  • STRATEGY
  • CAPABILITIES
  • PERFORMANCE
  • PRODUCTS
  • FIT
  • 512 Business and Management
  • KOTA2011

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