Markets changing, changing markets: Institutional work as market shaping

Jonathan J. Baker, Kaj Storbacka, Roderick J. Brodie

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Issue number3
Pages (from-to)301-328
Number of pages28
Publication statusPublished - 01.09.2019
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Cirque du soleil
  • institutional work
  • market creation
  • market decline
  • market innovation
  • market shaping
  • secondary data

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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