Measuring Engagement with Charitable Events in Social Media Brand and User Posts

Jos Lemmink, Killian Hensens, Benjamin Lucas, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 46th European Marketing Academy Conference (EMAC) 2017 : Leaving footprints
Place of PublicationTimisoara
PublisherUniversity of Groningen
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy Conference 2017 - Groningen, Netherlands
Duration: 23.05.201726.05.2017
Conference number: 46


  • 512 Business and Management

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