Mechanisms and Consequences of Anthropomorphizing Autonomous Products: The Role of Schema Congruity and Prior Experience

Social Sciences

• Guides 100%
• Consequences 100%
• Prior experience 100%
• Liking 100%
• Empirical Research 50%
• Evaluation 50%
• Research 50%
• Marketing 50%
• Testing 50%
• Consumers 50%
• Buildings 50%
• Intention 50%
• Design 50%
• Purchase 50%

Psychology

• Schemas 100%
• Research 100%
• Intention 50%
• Evaluation 50%

Arts and Humanities

• Prior experience 100%
• Anthropomorphism 40%