Memorable Halal tourism experience and its effects on place attachment

Erose Sthapit*, Peter Björk, Dafnis N. Coudounaris, Jano Jimenez Barreto

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Although Halal tourism is becoming an important tourism sector and represents one of the largest niche markets in global tourism, the aspects that makes this type of tourism memorable are still unexplored for academics and practitioners. The aim of this study is to examine the relationships between hedonism, novelty, local culture, refreshment, meaningfulness, involvement, knowledge and memorable Halal tourism experience. The study also examines the relationship between memorable Halal tourism experience and place attachment. Data were gathered from Muslim tourists who had a halal tourism experience during the 48 months preceding the time of data collection (April 2018–March 2022). The empirical results support all eight hypotheses. The results also extend the memorable tourism experience concept in the context of Halal tourism. A positive relationship between a memorable Halal tourism experience and place attachment was also supported.
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Hospitality & Tourism Administration
ISSN1525-6480
DOIs
Publication statusPublished - 18.10.2022
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Halal
  • halal tourism
  • memorable halal tourism
  • experience
  • Muslim tourists
  • place attachment

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