Memorable Tourism Experience: A review and Research Agenda

Sameer Hosany, Erose Sthapit*, Peter Björk

*Corresponding author for this work

Research output: Contribution to journalReview Articlepeer-review

74 Citations (Scopus)


A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences, and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross-cultural studies; (3) positive and negative dimensions in conceptualizing memorable tourism experience; (4) overcoming the limitations of self-report measures; (5) engaging in mixed methods research; (6) integrating suppliers' perspectives; and (7) combining theories, concepts, and disciplines. This study serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.
Original languageEnglish
Peer-reviewed scientific journalPsychology and Marketing
Issue number8
Pages (from-to)1467-1486
Number of pages20
Publication statusPublished - 04.04.2022
MoE publication typeA2 Review article in a scientific journal


  • 512 Business and Management
  • antecendents
  • memorable tourism experience
  • outcomes
  • positive psychology
  • systematic review


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