Merely asking the customer to recommend has an impact on word-of-mouth activity

Magnus Söderlund, Jan Mattsson

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Merely asking the customer to recommend has an impact on word-of-mouth activity'. Together they form a unique fingerprint.

Social Sciences

Psychology