Mobile Games and Player Communities: Designing for and with Clans

Miikka J. Lehtonen, J. Tuomas Harviainen

Research output: Contribution to journalArticleScientific


Clash Royale, a highly successful mobile game, and its developer Supercell use player communities—clans—as design tools. It’s a precarious balance; player communities may yield massive amounts of data, but it’s up to the developer to build design management practices to ensure the uniqueness of the offering.
Original languageEnglish
Peer-reviewed scientific journalDesign Management Review
Issue number3
Pages (from-to)20-26
Publication statusPublished - 28.09.2016
MoE publication typeB1 Journal article


  • 113 Computer and information sciences
  • Game design
  • Games
  • 512 Business and Management
  • monetisation
  • 613,2 Visual arts and design
  • Co-design


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