Abstract
Clash Royale, a highly successful mobile game, and its developer Supercell use player communities—clans—as design tools. It’s a precarious balance; player communities may yield massive amounts of data, but it’s up to the developer to build design management practices to ensure the uniqueness of the offering.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Design Management Review |
| Volume | 27 |
| Issue number | 3 |
| Pages (from-to) | 20-26 |
| ISSN | 1557-0614 |
| DOIs | |
| Publication status | Published - 28.09.2016 |
| MoE publication type | B1 Journal article |
Keywords
- 113 Computer and information sciences
- Game design
- Games
- 512 Business and Management
- monetisation
- 613,2 Visual arts and design
- Co-design