Mobile services as resources for consumer integration of value in a multi-channel environment

Veronica Liljander, Johanna Gummerus, Minna Hannele Pihlström, Hanna Pauliina Kiehelä

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationStrategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy
EditorsIn Lee
Number of pages24
Place of PublicationHershey
PublisherIGI Global
Publication date2013
Pages259-282
ISBN (Print)978-1-4666-1939-5, 1466619392
ISBN (Electronic)9781466619401
DOIs
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this

Liljander, V., Gummerus, J., Pihlström, M. H., & Kiehelä, H. P. (2013). Mobile services as resources for consumer integration of value in a multi-channel environment. In I. Lee (Ed.), Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy (pp. 259-282). IGI Global. https://doi.org/10.4018/978-1-4666-1939-5