Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer

Veronica Liljander, Pia Polsa, Allard van Riel

Research output: Contribution to journalArticleScientificpeer-review

148 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Retailing and Consumer Services
Issue number4
Pages (from-to)281-290
Number of pages10
Publication statusPublished - 2009
MoE publication typeA1 Journal article - refereed

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