Projects per year
Abstract
Understanding how consumers experience luxury represents a challenge; despite the rapid growth of luxury experiences over the past decade, luxury research remains focused on a product-logic. In responding to calls for more research into luxury experiences, we draw from a three year ethnographic study in theorizing "moments of luxury," which we define as a collectively based, consumer-driven experience that features hedonic escapism and modifications to conventional luxury characteristics. Consumption experiences become luxurious as consumers forge an unconventional form of exclusivity that builds upon aesthetic dress and movement, authentic history and decor, and exclusivity-by-practice, in achieving temporally brief, hedonic escapes from everyday life. The findings provide insights for providers of consumer experiences and for established luxury brands, both through the focus on the role of hedonic escapism in forming consumers' luxury experiences and through the identification of an alternative form of exclusivity.
Original language | English |
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Peer-reviewed scientific journal | Journal of Business Research |
Volume | 116 |
Pages (from-to) | 503-513 |
Number of pages | 11 |
ISSN | 0148-2963 |
DOIs | |
Publication status | Published - 2020 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- luxury
- experience
- escapism
- hedonism
- ethnography
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Dive into the research topics of 'Moments of luxury: Hedonic escapism as a luxury experience'. Together they form a unique fingerprint.Projects
- 1 Active
Activities
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EMAC Annual Conference 2023
Carlos Adrian Diaz Ruiz (Speaker: Presenter) & Angela Cruz (Speaker: Presenter)
25.05.2023Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
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Consumers' moments of luxury: the case of salsa festivals.
Carlos Diaz Ruiz (Speaker), Jonas Holmqvist (Speaker) & Lisa Peñaloza (Speaker)
29.05.2015Activity: Talk or presentation › Oral presentation
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Collective value creation within a Community of Practice: An ethnography with a community of salsa dancers
Carlos Diaz Ruiz (Speaker), Lisa Penaloza (Speaker) & Jonas Holmqvist (Speaker)
12.2014Activity: Talk or presentation › Oral presentation