Multi-channel service management - How well integrated are the channels?

Veronica Liljander, Minna Hannele Pihlström, Allard van Riel

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIRASS conference
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
EventEIRASS conference - Zagreb, Croatia
Duration: 13.07.200815.07.2008

Keywords

  • 512 Business and Management

Cite this

Liljander, V., Pihlström, M. H., & van Riel, A. (2008). Multi-channel service management - How well integrated are the channels? In EIRASS conference