Multi-generational Workforce and Its Implication for Talent Retention Strategies

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

6 Citations (Scopus)


Talent recruitment and retention research has traditionally looked at such characteristics as age, gender, ethnicity, tenure, and more. There is however an increasing demand to add multigenerational diversity to this list. The current multi-generational workforce of Silent Generation, Baby Boomers, Generation X, and the Millennials generates a need for organizations to manage a highly diverse set of employees whose work habits and expectations vary widely. A generic approach to attracting and managing this multi-generational type of workforce is unlikely to work, mostly due to markedly distinct needs and wants by each generation. To keep up with multi-generational workforce, organizations need to respond to these varying needs and develop innovative ways to attract, manage, and retain talents. This chapter will give insight into the most effective talent management and retention practices per each generation and contextualize them in relation to stability of work environments.
Original languageEnglish
Title of host publicationPsychology of Retention : Theory, Research and Practice
EditorsMelinde Coetzee, Ingrid L. Potgieter, Nadia Ferreira
Number of pages19
Place of PublicationCham
Publication date2018
ISBN (Print)978-3-319-98919-8
ISBN (Electronic)978-3-319-98920-4
Publication statusPublished - 2018
MoE publication typeA3 Book chapter


  • 512 Business and Management
  • Talent retention
  • Generational cohorts
  • Silent generation
  • Baby boomers
  • Generation X
  • Millennials

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Responsible organising


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