Multi-level and Cross-functional Sales Process

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationCBIM Proceedings and Presentations
EditorsThomas Brashear
Number of pages16
Place of PublicationUSA
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Storbacka, K., & Polsa, P. (2009). Multi-level and Cross-functional Sales Process. In T. Brashear (Ed.), CBIM Proceedings and Presentations (pp. 144-160). USA.