Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander, Magnus Söderlund, Stefan Szugalski

Research output: Contribution to journal › Article › Scientific › peer-review

16 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Consumer Marketing
Volume	33
Issue number	3
Pages (from-to)	162-171
ISSN	0736-3761
DOIs	https://doi.org/10.1108/JCM-03-2015-1349
Publication status	Published - 2016
MoE publication type	A1 Journal article - refereed

Keywords

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AU - Colliander, Jonas

AU - Söderlund, Magnus

AU - Szugalski, Stefan

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