Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Jonas Colliander, Magnus Söderlund, Stefan Szugalski

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Consumer Marketing
Volume33
Issue number3
Pages (from-to)162-171
ISSN0736-3761
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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