Multiple perspectives on customer relationships

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Bank Marketing
Volume32
Issue number6
Pages (from-to)450-456
Number of pages7
ISSN0265-2323
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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