Multiple perspectives on customer relationships

Research output: Contribution to journal › Article › Scientific › peer-review

25 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Bank Marketing
Volume	32
Issue number	6
Pages (from-to)	450-456
Number of pages	7
ISSN	0265-2323
DOIs	https://doi.org/10.1108/IJBM-06-2014-0086
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{4c606e9c22cc42b789388695b760a53a,

title = "Multiple perspectives on customer relationships",

keywords = "512 Business and Management, KOTA2014",

author = "Kristina Heinonen",

year = "2014",

doi = "10.1108/IJBM-06-2014-0086",

language = "English",

volume = "32",

pages = "450--456",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing",

number = "6",

}

TY - JOUR

T1 - Multiple perspectives on customer relationships

AU - Heinonen, Kristina

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

U2 - 10.1108/IJBM-06-2014-0086

DO - 10.1108/IJBM-06-2014-0086

M3 - Article

SN - 0265-2323

VL - 32

SP - 450

EP - 456

JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

IS - 6

ER -