Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	International Business Adjusting to New Challenges and Opportunities
Publisher	Palgrave Macmillan
Publication date	2002
Pages	258-275
ISBN (Print)	0-333-98411
Publication status	Published - 2002
MoE publication type	A3 Book chapter

Keywords

@inbook{a4abd3fedee04e7cbb86fb1d011a85a1,

title = "Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies",

keywords = "512 Business and Management",

author = "Mika Gabrielsson and Zuhair Al-Obaidi",

year = "2002",

language = "English",

isbn = "0-333-98411",

pages = "258--275",

booktitle = "International Business Adjusting to New Challenges and Opportunities",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}