Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

Mika Gabrielsson, Zuhair Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationInternational Business Adjusting to New Challenges and Opportunities
PublisherPalgrave Macmillan
Publication date2002
ISBN (Print)0-333-98411
Publication statusPublished - 2002
MoE publication typeA3 Book chapter


  • 512 Business and Management

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