Narrative Transparency

Melea Press, Eric J. Arnould

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume30
Issue number13-14
Pages (from-to)1353-1376
ISSN0267-257X
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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