Narrative Transparency

Melea Press, Eric J. Arnould

Research output: Contribution to journal › Article › Scientific › peer-review

21 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	30
Issue number	13-14
Pages (from-to)	1353-1376
ISSN	0267-257X
DOIs	https://doi.org/10.1080/0267257X.2014.925958
Publication status	Published - 2014
MoE publication type	A1 Journal article - refereed

Keywords

@article{0c3138a3cab64fbfbea96a1985c80d50,

title = "Narrative Transparency",

keywords = "512 Business and Management",

author = "Melea Press and Arnould, {Eric J.}",

year = "2014",

doi = "10.1080/0267257X.2014.925958",

language = "English",

volume = "30",

pages = "1353--1376",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "13-14",

}