Narratives and Metaphors in Service Development

Anu Helkkula, Minna Hannele Pihlström

Research output: Contribution to journal › Article › Scientific › peer-review

38 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Qualitative Market Research
Volume	13
Issue number	4
Pages (from-to)	354-371
Number of pages	12
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{69cea7df2caa4cabb08466c898cde292,

title = "Narratives and Metaphors in Service Development",

keywords = "KOTA2010",

author = "Anu Helkkula and Pihlstr{\"o}m, {Minna Hannele}",

year = "2010",

language = "English",

volume = "13",

pages = "354--371",

journal = "Qualitative Market Research",

issn = "1758-7646",

publisher = "Emerald Group Publishing",

number = "4",

}