Narratives and Metaphors in Service Development

Anu Helkkula, Minna Hannele Pihlström

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalQualitative Market Research
Volume13
Issue number4
Pages (from-to)354-371
Number of pages12
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2010

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