Original language | English |
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Title of host publication | Macromarketing and the Crisis of the Social Imagination : Proceedings of the 39th Annual Macromarketing Conference |
Editors | Alan Bradshaw, Mikko Laamanen, Alex Reppel |
Publication date | 2014 |
Pages | 98-101 |
ISBN (Print) | 2168-1473 |
ISBN (Electronic) | 2168-1481 |
Publication status | Published - 2014 |
MoE publication type | A4 Article in conference proceedings |
Event | Annual Macromarketing Conference - London, United Kingdom Duration: 02.07.2014 → 05.07.2014 Conference number: 39 |
Keywords
- KOTA2014
- 512 Business and Management